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Music company Pro Soul officially launches in Beijing, China

Tuesday, July 31st, 2012

Chinese flag

I have some big news. I have merged my music production work with my music marketing and promotion company, Pro Soul Alliance.
And I’m excited to officially announce something we’ve been working on for over 2 years now, launching Pro Soul Alliance in China.

China is a huge, emerging market for the music industry, but currently in it’s infancy, and immature. Professional assistance is desperately needed due to crippling discouragement for artists attributed to the pervasive downloading of music. There is also a huge lack of ‘official’ presence for foreign artists who are becoming very popular in China. That means huge opportunity for those willing to support, develop and nurture this challenging market.

At the end of 2011, Pro Soul announced a new world class recording and production studio in Beijing as our first step. Now we are offering promotion, marketing, sales and distribution both within China and outside to our existing artists and Chinese artists through our local office in Beijing. Unlike other companies offering music services in China, we are based within China, and our local office is staffed with bilingual locals who know the market and culture, and have experience working with Chinese and international artists here.
Pro Soul has been legally registered as a Wholly Foreign Owned Enterprise in China under the name ‘敬真堂(北京)文化咨询有限公司’ Which translates to ‘Respect Truth (Beijing) Culture Consultancy Co. Ltd.’ (This was as close as we could get to our english name given the language and cultural differences. We kind of like how depending on the translation of our Chinese name, it can mean ‘Church of Truth’)

Because China is a complex and daunting market for a foreign company, we are starting out with the following basic range of services:

For Chinese artists:

 

  • Focusing on getting Chinese artists who are ready exposure internationally
  • Getting international distribution and sales for Chinese music (iTunes, Spotify, Nokia)
  • Promotion and marketing for Chinese artists overseas by connecting with interested markets and fans

 

For International Artists:

  • Digital distribution for international artists in China (including essential mobile stores China Mobile, Unicom, Telecom)
  • Promotion and marketing in China focusing on key social networking sites like Weibo, Douban, Youku
  • Collaboration with Chinese artists and recording traditional Chinese instruments with local professionals

As Pro Soul continues researching the industry and experimenting with new techniques for promotion and marketing music in China, we will also be offering licensing for Chinese music internationally in Film, TV, and online, expanding their revenue sources. We will also assist Chinese artists who are ready create their own business and develop music career in China to maximize their profit and control. Of course we will also be able to assist international artists book shows and organize tours in China in future.

Pro Soul has already begun assisting international artists Elika Mahony, and Hart as well as Chinese artist Abominati get exposure in China.

You can sign up right now for promotion, marketing and  distribution in China with the ‘Professional Artist Management and Consulting Asia’ option on our Get Started page.
For artists within China, we have a new website entirely in Chinese with a helpful blog focused on the local market.

For more information, please contact our China artist services manager BeiBei Lei

This means you will see less posts on my blog about music business, promotion and marketing, and music production as more of those posts will be featured on the Pro Soul Alliance blog so please check it out and subscribe for some great information like how to earn money licensing music on youtube, and my latest news and projects!

Producer as artist manager

Thursday, February 19th, 2009

I’ve been so busy lately that it’s been very hard to blog, not only because of the time issue, but because I have so much to blog about it’s hard to know what to choose…
Right now I’m in Beijing working on 3 different music projects and doing some other music business meetings.
As I’m working here not only as a music producer, but artist manager through my record label, Pro Soul Alliance, I’ve been thinking about this dual role I play.

In the past, it was considered a conflict of interest to be a music producer and artist manager, but it has always made sense to me because you would naturally want to see success for something you worked on and are invested in. With more and more artists taking the ‘Do It Yourself’ method, a traditional manager may not only be unnecessary, but also impractical for many artists.

I think in the internet age of the new music industry, more than ever, with the right person, this is a practical solution for artists.

More thoughts on this can be found in the article here:
www.hypebot.com/hypebot/2008/08/the-producer-as.html

I’ve launched a new video on ProSoul.com featuring myself talking about what were doing for artists, but given my schedule, it still needs a lot of work…

My latest production: Birds Of Love

Saturday, February 14th, 2009

On this occasion of Valentines day, I would like to express my eternal love for my dear wife Felisha.I would also like to share my latest production, the befitting new CD and book gift set by talented artist, Elika Mahony, Birds Of Love!

Birds of Love is a treasury of uplifting words and spiritually inspiring songs specially created for weddings, anniversaries and for loved ones. I’ve been working on it for over a year with Elika, and it is a truly diverse collection. I also assisted with the development and design of the book of quotes.

The response to Birds of Love so far has been overwhelming. So many people have expressed how it is lovely to have music and a book on quotes on the theme of love and marriage, and what a unique and useful gift it is for their friends getting married.  There is also special limited edition option which comes autographed with a handmade card, I was just in the silk market in Beijing assisting in the selection of some exquisite metallic gold fabric with blue highlights for this book, and it must be seen!

You can hear samples and see photos of the product on Elika’s new website which was developed by Pro Soul, who is also assisting in the promotion and release of the product.

China trip and the launch of Pro Soul Alliance

Saturday, November 29th, 2008

I’m back from an amazing and productive trip to Beijing where I got to meet and work with some fantastic new artists as well as the immensely talented Elika Mahony. I blogged all about it on the new Pro Soul site, where I will be posting a lot of my music business entries from now on: www.prosoul.com

Yes, that’s right, Pro Soul Alliance, the new innovative 21st century record label is now live and ready to take on the artists of a new music industry! It’s a very exciting accomplishment, and we’ve put countless hours of research and effort into creating a truly ground breaking solution for artists everywhere.
We’ve assembled an amazing international team that is consistently expanding to provide an incredible range of services and research to assist artists of all genres from all over the world to connect with their audience and monetize their music in new ways that reflect the changes in the way people want to hear music.
There is really nothing like Pro Soul out there for artists and you will undoubtedly be hearing more about it in the near future! Would love to hear your comments and feedback.

It sure has been an exciting year, and things are just getting going! Hard to beleive it’s almost December.

Where is the music industry going?

Tuesday, October 21st, 2008

I’ve been hinting at a big venture I’ve been involved in and working hard on with my partner Roshena Huang for some time now, even though haven’t said much lately, but i’m ready to start talking more about it. It’s the relaunch of my record label, Pro Soul as a totally reinvented company… more on that later. First though, why exactly did we have to reinvent the company? Because the music industry is drastically changing as is more than evident these days.

So where is it going? Well, no one can really predict the future, so we can really only guess. As Andrew Dubber has said, Anyone who says that they know where the music industry is going is either a liar or a fool. Either way, ignore them.

We DO know what the future of the music industry WON’T be. The future will not be the past.

That means if you’re doing what you were doing ten or even five years ago, you are simply not relevant in the music business! If you are not undergoing an aggressive period of radical change, completely redesigning your business from scratch in this industry right now considering where things are going, then your in trouble, just like the big guys.

So that is what were doing with Pro Soul Alliance – aggressive, radical change and complete redesign. And it’s a lot of work, but it’s also very exciting and different, stay tuned!