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My meeting with Lady Gaga manager Troy Carter

Monday, July 30th, 2012

Last may I was at a music conference in Singapore called Music Matters, focused on the future of the music industry, particularly in Asia.
(Thanks to the talented Michael aka Mobidextrous & Miss Melody for helping making this happen!)

Although I didn’t hear too much that I hadn’t heard before, it was great to gain some insights into the music scene in Asia, where Korean Pop is becoming like Beatlemania, and Mainland China is still no where to be seen…
Amongst many industry leaders and respected professionals, I had the pleasure of spending some time briefly with the busy Troy Carter, manager for Lady GaGa.

Troy Carter with Jarome Matthew of Pro Soul Alliance
Troy Carter. Lady Gaga’s manager and I

We discussed the importance of Asia for Lady GaGa despite difficulties in places like Indonesia with pressure from Islamic groups causing cancellation of her show there this week.

Troy confirmed that China is an important place for the future of Lady GaGa, but given the undeveloped state of the music industry there and various other challenges for foreign artists, they will take some time to plan and prepare for an official presence in Mainland China.
Ga Ga however sold out 4 shows in Hong Kong recently, with many mainland Chinese attending.

I was happy to hear Troy confirm that building a relationship with fans is the most important thing an artist can do, even for a major success like Gaga. he also talked about the importance of being comfortable with using social media and other technology to connect with fans, as important as touring was 20 years ago.

I look forward to helping out when China is ready for Lady GaGa’s appearance in the near future!

Troy Carter, manager, Lady Gaga