some of my favourite songs:

Posts Tagged ‘bob lefsetz’

The irrelevant news media

Saturday, October 18th, 2008

For years now, I’ve been racking my brain as to why the media seems to have no interest in even attempting to explain what is really going on in the music industry rather than spread PR driven hype from major corporations…
This quote really says it all:

“That’s what’s wrong with newspapers.  Writing articles so neutral as to be uninformative.  What’s that cliche?  If tomorrow Dick Cheney said the earth was flat, even the “New York Times” would write: “Roundness of the Earth in question.”   – Bob Lefsetz

I have two essential things to say of my own regarding this problem in our society that you will ‘get’ in terms of their source depending on who you are: “independent investigation of truth”, and “Don’t believe the hype”

The music has to be good…

Friday, June 20th, 2008

Bob Lefsetz has a lot of important truths to share about the future of music, and this sums it up in a nutshell:

“This whole business is top-heavy. And these lumbering giants are trying to maintain their power, however ignorantly.

The key today is leaving some money on the table. Be willing to give the audience something for free, you’ll get paid back in spades, if you’re good.

That’s what it’s come down to again… Are you any good? Can you play your instruments? Can you write innovative material? Can you touch people’s souls? Can you change their lives? Can you infect them to the point where they’ll come to your show for years?

That’s the future of this business. Not dominant superstars, but tons of journeymen, super-serving their fan base.

This is the more difficult road. But since the usual suspects, attorneys and major labels, are not interested in this road, they’re leaving the journey open to entrepreneurs. These entrepreneurs will inherit the landscape. A truly savvy one will roll up some acts to reach critical mass. The new entrepreneurs will not be chomping on cigars, going to lunch, but tapping their iPhones as they Skype contacts around the world, monitoring their business, giving those with the power to spread the word the tools they need to do so.

It’s not about less, but more. It’s not about drenching the public but starting with the trickle of one drop. It’s not about banging the audience over the head, but the sense of discovery and wonderment. It’s not about feeding the mainstream media, but the bloggers. It’s not about the deal, it’s about the music.”