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Information rich, attention poor

Saturday, September 19th, 2009

An interesting article in the Globe And Mail recently discussed how technology and the digital revolution has created a corresponding scarcity of attention. In becoming information-rich, we have become attention-poor.

Quite extraordinary how fast the technology has accelerated actually as this amazing video I posted illustrates… It is as if a house that cost half a million dollars in 1964 could be bought today for a nickel, or if life expectancy had been reduced from 75 years to four minutes.

And with almost all of the world’s codified knowledge at your fingertips, why should you spend increasingly scarce attention loading up your own mind just in case you may some day need this particular fact or concept? Far better, one might argue, to access efficiently what you need, when you need it.

The concern is that for now, the just-in-time approach seems to be narrowing peripheral intellectual vision and thus reducing the serendipity that has been the source of most radical innovation of the past, when brilliant minds studied concepts for hours before gaining their important insights.

The article suggest that our challenge is to adapt, and then to evolve, in a world where there continues to be an exponential increase in the supply of information relative to the supply of human attention.

I have certainly found this to be a challenge as an instructor for material that is ever changing.
More in depth discussion regarding this can be found after the article:

www.theglobeandmail.com/news/opinions/information-rich-and-attention-poor/article1285001