Those of you I work with and who are dedicated to their music have probably heard from me about the essential and free resource, “20 Things You Must Know About Music Online”, an eBook by UK researcher, author and music educator, Andrew Dubber who has an excellent industry blog of his own.
For anyone involved in music in any way, or even small business, this is essential reading to get caught up with the new Music 2.0 movement, and to learn the tools and techniques that can help you make the most of the massive changes that are happening in the music industry. Download a copy right now here: 20 Things You Must Know About Music Online – PDF
People like Andrew that are out there make up for decades of secrecy, exclusivity, and abuse that has gone on in the industry.
There are new DIY stories every day of individuals who are using these techniques to succeed without the need for any corporate interest, or outside funding, and it’s interesting to see the reactions of the big music corporations, dissing these independant artists in one breath, and then all chasing after them in another like little puppy dogs with their tounges wagging. Talk about a massive role reversal!
Case in point: electro pop band Shiny Toy Guns.