I have some big news. I have merged my music production work with my music marketing and promotion company, Pro Soul Alliance.
And I’m excited to officially announce something we’ve been working on for over 2 years now, launching Pro Soul Alliance in China.

China is a huge, emerging market for the music industry, but currently in it’s infancy, and immature. Professional assistance is desperately needed due to crippling discouragement for artists attributed to the pervasive downloading of music. There is also a huge lack of ‘official’ presence for foreign artists who are becoming very popular in China. That means huge opportunity for those willing to support, develop and nurture this challenging market.

At the end of 2011, Pro Soul announced a new world class recording and production studio in Beijing as our first step. Now we are offering promotion, marketing, sales and distribution both within China and outside to our existing artists and Chinese artists through our local office in Beijing. Unlike other companies offering music services in China, we are based within China, and our local office is staffed with bilingual locals who know the market and culture, and have experience working with Chinese and international artists here.
Pro Soul has been legally registered as a Wholly Foreign Owned Enterprise in China under the name ‘敬真堂（北京）文化咨询有限公司’ Which translates to ‘Respect Truth (Beijing) Culture Consultancy Co. Ltd.’ (This was as close as we could get to our english name given the language and cultural differences. We kind of like how depending on the translation of our Chinese name, it can mean ‘Church of Truth’)

Because China is a complex and daunting market for a foreign company, we are starting out with the following basic range of services:

For Chinese artists:

• Focusing on getting Chinese artists who are ready exposure internationally
• Getting international distribution and sales for Chinese music (iTunes, Spotify, Nokia)
• Promotion and marketing for Chinese artists overseas by connecting with interested markets and fans

For International Artists:

• Digital distribution for international artists in China (including essential mobile stores China Mobile, Unicom, Telecom)
• Promotion and marketing in China focusing on key social networking sites like Weibo, Douban, Youku
• Collaboration with Chinese artists and recording traditional Chinese instruments with local professionals

As Pro Soul continues researching the industry and experimenting with new techniques for promotion and marketing music in China, we will also be offering licensing for Chinese music internationally in Film, TV, and online, expanding their revenue sources. We will also assist Chinese artists who are ready create their own business and develop music career in China to maximize their profit and control. Of course we will also be able to assist international artists book shows and organize tours in China in future.

Pro Soul has already begun assisting international artists Elika Mahony, and Hart as well as Chinese artist Abominati get exposure in China.

You can sign up right now for promotion, marketing and  distribution in China with the ‘Professional Artist Management and Consulting Asia’ option on our Get Started page.
For artists within China, we have a new website entirely in Chinese with a helpful blog focused on the local market.

For more information, please contact our China artist services manager BeiBei Lei

This means you will see less posts on my blog about music business, promotion and marketing, and music production as more of those posts will be featured on the Pro Soul Alliance blog so please check it out and subscribe for some great information like how to earn money licensing music on youtube, and my latest news and projects!

Since I had to abandon my first studio in Beijing due to the building being damaged from electrical fire, I’ve had to build a new studio.
I’ve chosen the location where I originally planned to set up the studio when I first decided to open one in Beijing, Real Life at Hegezhuang village.
It’s an amazing idea that China would do well to support more. They are taking traditional Chinese courtyard homes and modernizing them by renovating the inside. I’ve chosen to add a soundproofed booth and control room to the courtyard area of mine and luckily have found a great acoustic design company in Beijing to help me do it. Thanks Wayne from Snipersounds for the referral.

This studio will be unlike any I’ve ever heard of. It will have a traditional yet modern feel, with lots of light, and glass skylight which would usually be impossible acoustically, but I’m determined to break new ground and do away with the studio in a box idea. This is possible due to the latest in acoustic materials,  software and hardware to tune the control room (no more cheezy egg carton foam!). Maybe I’ll elaborate more in future once it’s all done.
The recording room is a double walled room within a room of course to ensure quiet but comfortable recording of even a full live band.
You can get more of a sense of the space and cool vibe this place has going on from these photos:

Studio entrance with courtyard skylight visible

Recording room entrance (second sound proof door is missing)

View of the control room from the adjacent room

first wall goes up inside the recording room

Front door looking into open control room door

The place will also have a kitchen and lounge, and a few bedrooms so we can live there and I won’t have to commute. There’s even a little guest room if you want to come visit.

I’ve never built a studio to this level before, but thanks to affordability of Chinese labor and materials, here, it’s possible.
Thanks to the many people assisting me to make it all happen, without them and a few miracles, it would never have been possible.
A few more weeks to go and I think we’ll have one of the coolest sound studios in Beijing!

I’ve been living in Beijing for over a month now, trying to figure out how to blog about all that has happened here and what a dramatic shift it’s been living in China. There is simply too much to write about and not enough time!

So I’ll simply share that we’ve moved into our new home, and the new studio is now ready, looking great and sounding fantastic! It’s the best quality studio I’ve had in my 20 years as a music producer and sound engineer.

I’ll blog more about the studio soon. If your in Beijing, come by the open house:
Sunday, September 26th, 2pm to 5pm

Please contact me to rsvp to let me know your coming.

Happy Mid Autumn / Moon festival!

As i mentioned in my last blog, I’m moving to Beijing China, and setting up a fantastic, world class studio there.
It will be called Pro Soul Studios Beijing, in affiliation with my record label, Pro Soul Alliance.

It’s large a 3 room facility, professionally built by foreign expertise flown into the country along with specialized materials to soundproof and acoustically treat the rooms properly. It has full false floors and walls with large air spaces for soundproofing, but still lots of light from tall windows.
There’s even a built in guest room and kitchen/lounge in the middle.

Here are a few photos, then I’ll get into the technical details below for the gear heads…

The studio is in a building in an area that is a cool artist live/work residence neighborhood with art studios, restaurants, a French bakery, and a nice lagoon:

The studio has a funky traditional Chinese courtyard style entrance:

The largest recording room, Studio B.
Tall soundproofed windows allow lots of light in, but no outside sound.

Entrance to control room and studio A

The control room, below, has a custom desk with outboard gear rack panels on the left and right, and a Mackie xBus 200 touch screen console. These photos are old now, fabric on panelling has been replaced:

Control room window with Mackie xbus console

Unfortunately I don’t have a great photo of Studio A, the main recording room, but it is a nice spacious room with lots of light from windows on one side:

The studio even has a guest residence upstairs, a kitchen, and large outside patio if you want to visit China to work on your music project:

On to the studio equipment setup. In addition to my existing range of classic analog and cutting edge digital equipment, the new studio in Beijing will have the following new equipment that will make it the most powerful, highest quality studio I’ve had in my 20 years as a music producer and audio engineer:

• A Mackie xBus 200 HD touch screen mixing console and computer controller capable of 192kHz resolution, configurable I/O via rear panel cards, penny & giles motorized touch sensitive faders & surround outputs.
• 2 RME Hammerfall PCI cards allowing 32 channel high quality digital audio /MIDI channels between the computer and the console with zero latency (no delays!)
• Apple Mac Pro 2.66 Quad Core Intel Xeon computer with 1.5 Terrabyte drive and 8Gig ram
• 2 LCD computer monitors, 22″ each
• Enhanced surround monitoring system with new mogami cabling and other small additions.

Mackie Xbus 200 mixer console and computer interface

The hardware mentioned will allow an incredible amount of flexibility in input and output routing, monitoring, and expansion as needed.
I’m arranging all the special cabling and other details required, and bringing equipment to Beijing from Canada to get the studio operational in the next 2 months.

I’ve put a huge amount of time, trouble and great expense to make this one of the best, top quality music and sound design studios in Beijing.
It wouldn’t have been possible without the generous support of some of my Beijing friends, you know who you are, Thank you so much!

The studio should be open for production by sometime in August 2010.

I expect to soon be booked full time months in advance in the near future, so please contact me now if you want to work on a project.
Check back here for more details and updates.