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Posts Tagged ‘music’

Data proves that free or shared music files are not lost sales

Saturday, August 2nd, 2008

For some time now I, along with many others in the music industry, have been going on about free music not representing a lost sale, but a gained listener.

Frequently, many music industry professionals suggest that an increase in legitimate sales must necessarily coincide with a commensurate reduction in ‘piracy’, as if this were a fact, yet, the research company BigChampagne has made no such consistent observation in nearly a decade of analyzing online data about music. Rather, it finds that piracy rates follow awareness and interest… The biggest selling albums and songs are nearly always the most widely pirated, regardless of all the ‘anti-piracy’ tactics employed by music companies.

Wired magazine talked about the factual data supporting mega rock band Radiohead‘s decision to allow users to pay what they wanted for their latest album.
All of the torrenting/free downloading of Radiohead’s of In Rainbows album contributed to the album making such a big impression on a listening public that’s bombarded with an ever increasing amount of information. Without it having been so widely traded, BigChampage’s data report says that Radiohead’s album wouldn’t necessarily have shot to the top of the charts and their worldwide tour wouldn’t have been such a smashing success, and I have to agree.

Applying economic principles to digital music, BigChamagne found that “the challenge of achieving popularity (or attention) when the old rules of scarcity (of product) and excludability don’t apply (to information goods) the way they used to, changes the monetization game completely.”

BigChamagne came to the undeniable conclusion that the music industry needs to stop thinking of shared files as lost sales, and start treating them as an aspect of reality upon which they can build part of their businesses.

You can download a detailed paper on this topic here. I haven’t studied it in detail yet so I would love to hear your insights.

Coldplay Conundrum

Wednesday, July 30th, 2008

So I’m thoroughly embarrassed to admit it, especially publicly, but I like a few of the new Coldplay tracks on their new album. Their sound isn’t really my thing, but they have some more edgy, upbeat and interesting production on songs like Viva La Vida (my current fave song) and Violet Hill from the new album.

But when I went to their website, there was no music! Oh, except for a free song that was so poor, it was a slap in my face. NO MUSIC ON A BAND WEBSITE?? How does this kind of thing happen? Maybe it was there and I just didn’t see it? That is just as bad.

Note to major labels, if your going to jump on the ‘free song’ bandwagon, if you offer a lousy track, it is like the 30 second preview, it’s just a slap in the music fans face!

But eliminating the entire music section from an artist website? That is beyond belief.

You know the only place online you can hear more than one full length song from the new Coldplay album? ‘Illegal download’ torrent sites.

But since they offer non DRM tracks on iTunes, perhaps I will get a few songs from there… Maybe.

The music has to be good…

Friday, June 20th, 2008

Bob Lefsetz has a lot of important truths to share about the future of music, and this sums it up in a nutshell:

“This whole business is top-heavy. And these lumbering giants are trying to maintain their power, however ignorantly.

The key today is leaving some money on the table. Be willing to give the audience something for free, you’ll get paid back in spades, if you’re good.

That’s what it’s come down to again… Are you any good? Can you play your instruments? Can you write innovative material? Can you touch people’s souls? Can you change their lives? Can you infect them to the point where they’ll come to your show for years?

That’s the future of this business. Not dominant superstars, but tons of journeymen, super-serving their fan base.

This is the more difficult road. But since the usual suspects, attorneys and major labels, are not interested in this road, they’re leaving the journey open to entrepreneurs. These entrepreneurs will inherit the landscape. A truly savvy one will roll up some acts to reach critical mass. The new entrepreneurs will not be chomping on cigars, going to lunch, but tapping their iPhones as they Skype contacts around the world, monitoring their business, giving those with the power to spread the word the tools they need to do so.

It’s not about less, but more. It’s not about drenching the public but starting with the trickle of one drop. It’s not about banging the audience over the head, but the sense of discovery and wonderment. It’s not about feeding the mainstream media, but the bloggers. It’s not about the deal, it’s about the music.”

Let me tell you about China…

Saturday, May 3rd, 2008

I got back from Beijing China and Hong Kong recently, and I’ve been putting off this post for some time because honestly, I don’t know where to start. It’s an incredible place. Combine that with an unforgettable experience working with the talented Elika Mahony and some other Chinese musicians, and it gets more challenging to summarize, but here is my attempt.

I was working most of the time I was in Beijing, so I only saw so much. It was cool to work with some local chinese musicians, composers, singers for one project. At one point, none of them could understand what I was saying when Elika was out of the room and unable to translate, so I just hit the record button and things worked out! It was really great to work with Elika in person on some exciting new music and help with her studio setup.

I realised China is quite different than what I expected and the ideas about it many have. Sure, some things are more difficult, but otherwise, in many ways, people there can actually have it better than we do. It rained for a couple days and was windy so I got to see the clear sky, otherwise it is a haze. But the pollution isn’t as big a deal as some make it out to be depending on where you are. There are rows and rows of trees in the suburbs as far as the eye can see, just to help with the pollution though. And there are dogs and cats running around everywhere, and people have dogs as pets. Another thing I found unexpected here: Unlike India, There are not only a lot of Caucasians, but people of all races and backgrounds that speak english and a number of other languages. I’ve went to Italian, Indian, and middle eastern resteraunts that are actually better than Canada.

Another thing that is superior China is the service. For every one person serving you in retail or food industry, there are 4 in China waiting on you, and they do it with pride and sincerity unlike ‘the great west’, and the selection is massive and cheap. Quality, well that is another matter, but that is getting better as well… China is the land of the seemingly perfect knockoff. I was fooled. And yes, the great wall is incredible, photos can’t describe how massive it is. You basically have to climb a mountain to get to it as it is at the tops of the mountains, and when you are on it, it is wide enough for a car to drive on it. When you look out from it, it stretches across the mountain tops as far as the eye can see like a dragon across the mountains. China is beautiful in many ways. You can very likely have a higher quality of life there than in North America or even Europe. Yes, that’s right, in a communist country. Another sign of the collapse of the supposed ‘developed world’

Jarome on the Great Wall

And then there’s Hong Kong, the massive mecca, New York of Asia, of excess and the ultimate in selection and diversity from around the world. The buildings are 4 times the size of any you have seen. It is intense, and exhausting, but cool as well. over 7 million people and the streets are spotless. Thanks Ron for giving me a good taste of the ultimate modern city.

Hong Kong Night

So I would go back again, and my view of the world is now forever changed. I have learned some valuable lessons, some that will undoubtedly affect the future of my career as a producer. But I wouldn’t change the experience as I have grown as a person because I no longer have to rely on certain misconceptions.
Now it’s back to my regular life, at least for the moment.

I’ll face myself, erase myself to cross out what I’ve become…

Friday, August 3rd, 2007

There’s no alibi
‘Cause I’ve drawn regret
From the truth
Of a thousand lies

So let mercy come
And wash away…

What I’ve done
I’ll face myself
To cross out what I’ve become
Erase myself
And let go of what I’ve done

Put to rest
What you thought of me
While I clean this slate
With the hands
Of uncertainty

So let mercy come
And wash away…

What I’ve done
I’ll face myself
To cross out what I’ve become
Erase myself
And let go of what I’ve done

I’ll start again
And whatever pain may come
Today this ends
I’m forgiving what I’ve done

Linkin Park , “What I’ve Done” from Minutes To Midnight

Yes…. Exactly.

[audio:What_Ive_Done.mp3]